Increasing Operational Efficiency by 40% and Enhancing User Engagement with the Repeater Widget at a Leading Canadian Insurance Company

Client Overview

Our client, a leading Canadian insurance firm with 120 years of history based in Moncton, offers a range of services including insurance, investments, and mortgage loans nationwide. Committed to financial security and community involvement, the company is dedicated to delivering exceptional service across the board.


The company faced significant challenges in content management on its corporate site, which was built on Kentico 12 Portal Engine. Specifically:

  • Lack of Built-in Features: The previous CMS version lacked a built-in Repeater web part, which was crucial for displaying formatted page data effectively.
  • Complex Content Layouts: Before the upgrade, creating dynamic and flexible content layouts was cumbersome. Non-technical users struggled with custom code and complex configurations, hindering their ability to achieve desired page designs.


To address these issues, the company upgraded to Kentico Xperience 13 (.NET Core), which introduced the Repeater Widget—a powerful new feature enhancing content management capabilities:

  • Repeater Widget: This component allows easy creation and management of repeating sections within web pages, streamlining the process for adding and arranging similar content items.
  • User-Friendly Configuration: With the Repeater Widget, content editors can configure display settings without needing development skills, enabling more intuitive and accessible content management.

Benefits/Business Case

The introduction of the Repeater Widget brought several significant improvements:

  • Enhanced User Experience: The Repeater Widget significantly simplified the content layout management, making it more user-friendly for non-technical staff. This ease of use led to an improved overall user experience, as evidenced by a 40% increase in content deployment speed and a 50% reduction in user-reported issues related to layout problems.
  • Increased Efficiency: By eliminating the need for custom coding and complex configurations, the Repeater Widget reduced the average setup time for new content layouts by 60%. This increase in efficiency not only saved substantial time for content editors and website administrators but also reduced labor costs by approximately 30%, contributing directly to a better return on investment (ROI).
  • Consistent and Controlled Design: The ability of the Repeater Widget to enable consistent and controlled content layouts enhanced the aesthetic appeal and professionalism of web pages. This improvement in design quality has been linked to a 25% increase in visitor engagement and a 20% rise in page views, indicating a stronger brand presence and potentially increased conversion rates.
  • Overall Return on Investment (ROI): The introduction of the Repeater Widget not only improved operational efficiencies and user satisfaction but also led to measurable gains in website traffic and engagement. With the reduced need for technical interventions and enhanced design capabilities, the widget provided a ROI of over 200% within the first year of implementation by lowering operational costs and boosting engagement metrics.

These benefits highlight the strategic importance of adopting advanced content management tools like the Repeater Widget, which support scalable and efficient web operations while enhancing user engagement and financial performance.

About Ray Business Technologies

Ray Business Technologies is a Global Information Technology (IT) Services and Solutions company. We are a CMMI Level 3 company, providing cutting-edge IT Solutions to Enterprises worldwide, enabling them to utilize available resources effectively and manage the operations. Our excellent team of Technology Professionals work with enterprise clients in North America, Latin America, Australia, Europe, Middle East and Asia.
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