IT Solutions for Media & Broadcasting Industry
Ray Business Technologies works closely with Media and Entertainment companies across the globe. We understand the dynamic nature of Media & Broadcasting industry and market realities, which continue to affect the industry.
Technology is evolving rapidly, new business models are constantly emerging, consumer habits are changing and competition is increasing from multiple sectors.
Our deep technology and consulting experience helps media and entertainment companies to be ready to the realities of the digital age, simplify operations, understand consumers better, gain on new digital opportunities and provide services effectively.
Our Media and Broadcasting practice has successfully offered services and solutions to customers across the Media & Broadcasting, digital agencies, film, gaming, and publishing companies.
What Raybiztech Provides
- Content Management Solution
- Integrated Newsroom Solution
- Media Asset Management
- Newsroom Control System Integrations
- Ad Platform Integrations for Pre-roll, Mid-roll and Post-roll
- OTT Platform Development
- Live Streaming and VOD solutions
- EPG Integration
- Mobile and TV App Development
- Infrastructure Optimisation
- Advertising and New Media: Advertising platforms, self-service advertising, online and mobile advertising, Multi-channel distribution (B2B), Trafficking and ad sales, Media planning and buying
- Information Services: Integrated workflow management and editorial systems, Content acquisition, Content digitization, standardization, centralization and management solutions, Information analytics, reporting and circulation systems
We have proven track record in delivering value to Media & Broadcasting companies across the world, with years of experience in:
- Working with few of Asia’s largest media houses implementing Integrated Newsrooms
- Delivering very high-volume news websites with easy to use CMS solution
- Integrations with Newsroom Control (Automation) Systems
- Integrations with Social and Analytics Platforms
- Delivering Identity Management Solution
- Delivering Mobile Applications with Ad platform integration for better ROI
- Delivering Over the Top (OTT) Solutions
We also provide IT Services for:
- Application Development & Maintenance
- Application Modernization
- Packaged or Off-the-self Application Services
- Performance Engineering and Enhancement
- E-commerce (Magento/Prestashop/LiveCommerce)
Case Studies
India’s leading media & broadcasting company
Our client, a prominent media and broadcasting company in India, is working to create innovative technology for the development of its inaugural English-language TV news channel.
Innovative online solution for popular news channel
Using cloud, custom workflows, cache, mirror servers and robust architecture; RBT delivers stable platform to cater massive 140+ million monthly page v iews with 99.9% uptime.
Philippines leading media and broadcasting company
RBT helped asia’s leading media company to engage and deliver quality music content to youth audiences, a strategy reminiscent of the early days.
FAQ's
Q1. How does Ray Business Technologies help media companies engage audiences?
We build Conversational AI assistants that answer viewer queries instantly, recommend shows and handle subscription support. This creates faster responses, stronger connections and higher audience loyalty.
Q2. How can you streamline content management and distribution?
With our CMS expertise in Sitecore, Kentico, Sitefinity and SharePoint, broadcasters can create, manage and publish content across channels with ease. This simplifies workflows and reduces time-to-air.
Q3. What role do you play in media digital transformation?
We deliver ERP and CRM solutions with Dynamics 365, Azure Cloud, Boomi and Fabric that unify ad sales, rights management and audience data. Media houses get a clear view of their business and operate more efficiently.
Q4. How do you improve analytics for decision-makers?
Through Power BI, Cognos and Microsoft Fabric, we provide real-time dashboards that track ad performance, viewership and subscriptions. Leaders gain insights that help them grow revenue and stay ahead of trends.
