To display special offers, best-selling, seasonal-sellings to your customers featured products panel is the best way to do so. Eventhough, Customers look to narrow down all the products in to Categories, Product options etc. At first when a customer lands on a E-Commerce website they look for special offers on the site, when you add featured products the customer can easily notice them on your site and there by increases your sales and conversions.
Note:Whatever you do your ultimate Goal should be to boost your sales. So, if you have not added pagination and sorting, Product options add them, they are one of the very important features of E-Commerce that reduces the customer task in finding the product.
Now, let us discuss about adding featuared product in kentico 8 CMS.
For further clarification, we had demonstrated this on a demo site. You can watch this video below.