Kentico 12 has excellent support for many web based Analytics Applications including Google analytics and Hubspot. This is a powerful way to measure and analyze key metrics of your website. Once you have incorporated analytics code with your website after registering with the required services, you can easily integrate the reports in Kentico 12.
Kentico 12 integrated marketing module’s Web analytics provide reports on site visits, page views, downloads, sources, demographics and much more. Site Monitoring, In addition to measuring various statistics for the website and its pages, are also used by several other on‑line marketing features in the Kentico EMS edition for conversions, testing (A/B and Multivariate testing).