Kentico EMS Marketing - Campaign Quick Start Guide

A campaign is a specific, defined series of activities used in marketing a new or changed produce or service. An effective marketing campaign will shape your customers image of your company in a positive manner. Successful online marketing campaigns are based on a set of goals that are driven by conversions. Campaigns are not random emails or communications to customers.They are well planned and thought out ways of engaging customers based on a set of defined goals.

Techniques of campaign:

• Develop a marketing plan that contains measurable campaign goals.
• Identify campaign based conversions.
• Define lead scores based on campaign activities.
• Determine a score threshold that will indicate a sales ready lead.
• A/B test any campaign landing pages.
• Assign lead scores based on rules assigned to campaign activity such as the online behaviors of anonymous and known visitors
• Set up alerts for the sales when certain lead score thresh holds are met.
• Explore multiple scoring scenarios to gain greater insights into a leads level of interest in different products or campaigns.
• A/B split test campaign banners
• Optimize traffic sources to get the most out of well performing sources