10 Reasons to use Kentico Xperience 13 as your DXP

A Digital Experience Platform (DXP) is the foundation on which organizations, developers, and marketers build meaningful digital experiences. It includes designing websites, applications, pages, and all the elements needed to create a powerful digital ecosystem. Within this space, Kentico Xperience 13 has emerged as one of the most advanced and reliable platforms for building a scalable, modern DXP.

Let us find out why Kentico Xperience 13   is widely trusted and increasingly adopted by developers, enterprises, and digital teams around the world.

1. Reusable Content

Kentico Xperience 13 offers an impressive Reusable Content feature that allows editors to repurpose existing content, templates, and pages. Content can be reused by:

• Utilizing related or similar pages
• Linking pages or objects
• Using ad-hoc related documents

With the help of professional Xperience by Kentico Implementation Partners, teams notice a major boost in efficiency across their DXP workflows.

2. Ready-to-use Toolkit

Whether it’s integrating with third-party CRMs, connecting to Siteimprove for accessibility checks, or performing content audits, the Kentico Toolkit is one of the platform’s strongest advantages.It includes over 100+ automated performance checks, executed weekly or daily. According to the Kentico Xperience Support community, this is one of the best features for beginners because everything they need is available out-of-the-box.

3. Voice Assistance Integration

Kentico Xperience 13 introduces KEVIN, an integration that connects the platform with Amazon Alexa and Google Home.
Users can access or control administration tasks using voice commands—an excellent advantage for hands-free operations and modern digital workflows.

4. A Simple Platform

Kentico is known for its clean, easy-to-use interface—and Xperience 13 continues that legacy.
It reduces technical complexity, saves time, and makes onboarding easier for:

• Content editors
• Marketers
• Developers

This simplicity makes Xperience by Kentico one of the most accessible platforms for building and managing digital experiences.

5. Platform Enhancing

Some of the most notable enhancements in Kentico Xperience 13 include:

• Dynamic Routing
• Advanced Search
• Modern Page Builder

These features significantly improve editing speed and reduce development effort, making the platform more resource-efficient and performance-driven.

6. Best Available Marketing Automation

The built-in Marketing Automation engine in Kentico Xperience gives marketers complete control over:

• Customer journeys
• Personalization
• Campaign automation
• Engagement workflows

This allows teams to streamline communication, increase customer engagement, and improve campaign performance—all without writing code.

7. Excellent Web Framework

With improved control over code, simplified deployment, and advanced architecture, Kentico Xperience 13 is one of the best choices for developers.
Teams using the platform report noticeable improvements in website performance, especially when working with Kentico Xperience Development Companies for complex implementations.

8. No Portal Engine

Kentico has removed outdated technologies like Portal Engine and ASPX templates, resulting in:

• A lightweight system
• Faster performance
• Simplified upgrades
• Better long-term scalability

This shift allows developers to work with the most modern tools while ensuring better maintainability.

9. Latest Approved Technologies

One of the biggest strengths of Xperience by Kentico is its commitment to modern architecture.
 It uses updated technologies that allow developers to build fast, secure, and scalable websites with minimal resources.
This makes building applications, websites, and digital experiences significantly easier.

10. Custom Routing

With a Kentico Xperience Upgrade, users benefit from enhanced routing features.
 The platform automatically generates URLs based on the content tree, ensuring:

• Better organization
• Cleaner URL structures
• SEO-friendly architecture
• Easier content management

This is especially helpful for large enterprise websites.

About Raybiztech

As a Kentico Xperience 13 Gold Partner, Ray Business Technologies is recognized as a top Xperience by Kentico Consulting and Implementation Provider in the USA. Our certified team specializes in:

• Kentico Xperience development
• Upgrades & migrations
• Custom module development
• DXP optimization
• Cloud and integration services

With extensive experience in Xperience by Kentico Enterprise DXP projects, we help organizations build powerful digital ecosystems using one of the best CMS platforms for your website. Our Kentico experts ensure your digital experience remains fast, secure, scalable, and aligned with your long-term business goals.