Kentico Enterprise Marketing Solution Campaigns

Executing successful campaigns is an essential part of any marketing organization. Campaigns are a way to engage and interact with your customers. Theyprovide an ideal mechanism to generate sales leads and collect customer information.

This set of exercises is intended to show the process of creating a document based campaign for the Services page that collects customer information using an online form. Then using the collected customer information we will then score the leads for later use by the sales department. In completing this set of labs you will perform the following tasks:

• Create an Online form for collecting customer information
• Create a squeeze page for collecting customer information
• Create a Services campaign
• Create conversions
• Create a lead score
• Optimize a campaign using A/B tests