Kentico CMS Online Marketing Guide

This Kentico CMS Online Marketing Guide is the full featured on line marketing tool based on Kentico CMS. It will guide you through the basics of all the on line marketing features and explain how your website can benefit from using them. It will also navigate you through the related sections of the user interface and provide step by step examples that can be tried out in order to get hands on experience and see how they behave in real world scenarios.
 
To be able to understand the content of this guide, it is highly recommended to be already familiar with the basics of Kentico CMS. Please go through the Kentico CMS Tutorial if you are completely new to the Kentico CMS then you can proceed to this Tutorial.
 
In the On-line marketing features topic, individual features are listed with links leading to their dedicated chapters. Before going through the related step by step examples and trying out their functionality on your Kentico CMS instance, it is recommended to install the sample Corporate Site and adjust on line marketing settings to make the features are enabled. It is also recommended to see the First sight topic in order to get familiar with the sections of the user interface where the on line marketing features are located.
 
Features of On-line marketing: 
 
Kentico Enterprise Marketing Solution provides the following features related to on line marketing:
 

• Web analytics 
• Conversions 
• Campaigns
• Reporting 
• Contact management 
• Contacts
• Accounts 
• Contact groups 
• Merging 
• Activities
• Salesforce
• Data.com 
• Marketing automation
• Scoring 
• Website optimization 
• A/B testing 
• Multivariate testing 
• Content personalization
• E-mail marketing 
• Security 
• Internals and API